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Goodness Shakes is driven to evoke happy memories through connection and sweet treats. We believe in the power of celebration and reward by offering treats for all occasions and customers. We strive to embody the ice cream parlor experience with modern twists, serving novelty drinks and treats that are reflective of timeless traditions.

Founded in 2016, The Cow Mobile Ice Cream Parlor, which was rebranded to Goodness Shakes in 2023, has been serving the North Shore areas and surrounding locations for seven years. With annual appearances at the Topsfield & Marshfield Fair, a summer-permanent location at Long Beach in Rockport, and the Northsore concert series, among others, our family-owned business has grown into a 3-truck production.

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To reserve a truck or for more information on each truck's design and services, go to our "Book a Truck" section.

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